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Part II: Developing your Game Plan
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Chapter 4: Determining Your Offer
- What’s an offer?
- Choosing the right kind of offer
- Looking at the basic components of the offer
- Structuring the offer
Chapter 5: Identifying your audience
- Knowing your current customer
- Using Customer modeling
- Using targeted mailing lists
Chapter 6: Choose Your Format
- Postcards
- Double Postcards
- Self-mailers
- Booklets and Catalogs
- Complete direct mail packages
Chapter 7: Creating Your Artwork
- Finding a Freelancer
- If you’re a Wordsmith…
- If you’re a design whiz…
Chapter 8: Printing Your Offer
- Desktop publishing
- Choosing a printer
- Deciding on paper and ink
- How the presses work
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Direct Mail For Dummies Table Of Contents
Direct Mail Does Work |
Developing your Game Plan
| Ready, Send, Results! |
The Parts of Tens
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