Part I: Direct Mail Does Work

Chapter 1: How Direct Mail Helps Businesses (getting the facts straight) Why is direct mail so effective? How big is direct mail? The things that don’t succeed The difference between direct marketing and advertising Chapter 2: How Do I Know If Direct Mail Is Right For Me Nailing down your goals Doing your research Chapter 3: Twelve Steps To Direct Mail Success The process for creating direct mail What you want the process to accomplish

Direct Mail For Dummies Table Of Contents
Direct Mail Does Work  |  Developing your Game Plan  |  Ready, Send, Results!  |  The Parts of Tens

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