Direct Mail For Dummies - Ready Send Results

Return To Home Page

Part III: Ready, Send, Results!

Chapter 9: Delivering Your Direct Mail Piece
Saving money on Postage
Standardizing your addresses
Merging your mailing lists
Taking advantage of mailing shops

Chapter 10: Measuring Your Results
What to expect
Testing the waters
Using targeted mailing lists

Direct Mail For Dummies Table Of Contents
Direct Mail Does Work | Developing your Game Plan | Ready, Send, Results! | The Parts of Tens

Direct Mail For Dummies Bulk Discounts Available 1 - 10 Books $14.95 11 - 40 Books $10.00 40 - Plus Books $8.00